Do note that this will not reduce the overall number of ads, but will simply replace ads in the restricted categories with ads from other categories that are not necessarily objectionable or uncomfortable. To restrict ads on YouTube and across the Google Display network, log into the Google Account, head to the Ad Settings page, and scroll down to ' Sensitive ad categories on YouTube.' Then pick the categories that need to be restricted and click on the ' See fewer' button next to them. The company already lets users block ads related to some objectionable categories, but the expansion of the policy will help users block out ads about other potentially uncomfortable or traumatic subjects.

According to YouTube's own data, the platform has more than two billion monthly users who collectively watch more than one billion hours of videos each day. It has since become the largest crowdsourced video-streaming platform and the second-most visited site on the entire internet, right after Google itself.

Originally founded in 2005, YouTube was bought by Google a year later. That helped the vast majority of people who want to avoid content related to alcohol or gambling, but left out many others who wanted to see less ads related to other sensitive categories. The company first introduced the feature back in 2020, allowing users to restrict ads related to alcohol and gambling. Google is adding several new 'sensitive ad categories' to its Ad Settings hub to help users avoid advertisements they find objectionable on YouTube and across the Google Display network.

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